Tropical Juicy

Brand revamp march for juice production built to convert and scale built on trust.

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CATEGORY

Product Design

STACK

Adobe illustrator

TIME FRAME

2 Weeks

YEAR

2025

Project Goals

Tropical had the product and the loyal following, but the visual identity wasn't keeping up. Inconsistent across packaging, digital, and print — and on shelf, it was getting lost next to sharper competitors.

Project Goals

Tropical had the product and the loyal following, but the visual identity wasn't keeping up. Inconsistent across packaging, digital, and print — and on shelf, it was getting lost next to sharper competitors.

The Result

We rebuilt the identity from the ground up — a bold, cohesive system that finally matched the product's personality. The relaunch drove a 34% increase in social engagement and Tropical's strongest retail quarter to date.

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Copyright © AlexisCarter 2026

Copyright © AlexisCarter 2026

Copyright © AlexisCarter 2026

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